Benedict Lam
The claims range from the relatively pointless (Olivia Newton-John told newspapers that she takes digestive enzymes with every meal and “Illumination”, a tonic containing South American plant extracts that helps boost the immune system), to the downright bizarre (Power Balance, a silicone bracelet embedded with a hologram, promises to improve strength, energy and flexibility. Celebrities sporting the bracelets have included David Beckham, Robert de Niro, Kate Middleton and even Spanish ministers of state).
But what really gets to me is when celebrities promote theories or therapies that, when followed, could potentially lead to a bad outcome or even death. For example, Alex Reid gave tips on how to prepare for a match as he promoted his new fight show. He said: “It’s actually very good for a man to have unprotected sex as long as he doesn’t ejaculate. A tablespoon of semen has your equivalent of steak eggs, lemons and oranges. I am reabsorbing it into my body and it makes me go raaaaahh.” When the rates of sexually transmitted infections and HIV are on the increase in this country, the last thing we need is for a celebrity to promote unprotected sex.
But it does not stop there. In an interview in the Daily Telegraph, actress Julia Sawalha (who played Saffy in Absolutely Fabulous) said she doesn’t get inoculations or take antimalarial tablets when she goes abroad. Instead, she takes a homoeopathic alternative called “nosodes”, and claims she is the only one who never goes down with anything.
Jayne Lawrence, chief scientific advisor of the Royal Pharmaceutical Society, responded, saying Ms Sawalha has been fortunate in not getting malaria on her travels because there is no active ingredient in homoeopathic treatments that would protect her against the disease.
Ms Sawalha’s claim is potentially dangerous and irresponsible. People who take her advice could end up catching malaria and even die. Look at Cheryl Cole, she took antimalarial tablets and still caught malaria. It is not something to be taken lightly.
Perhaps it’s time celebrities took some responsibility for the things they say. In other words, think before they speak! Just because something “works for them”, it doesn’t mean it will work for everyone or that it is safe. There is enough “bad science” out there; we do not need people in the media to help promote them.
Benedict Lam
Editor, Tomorrow's Pharmacist
I have long maintained that
I have long maintained that 'celebrities' are simply people, the only difference between them and us being that they usually have considerably less talent. I deliberately avoid any celebrity 'chit-chat', and care not that I haven't a clue who most of them are.
This pseudo-science that is being promoted by them should be more regulated, if not banned. A lot of these devices are advertised on the tiresome drivel that is daytime television; being into physical fitness, my mind remembers that awful device called a "Thighmaster", which claimed to burn away fat from the quadriceps area, but in fact did no more than strengthen the groin. More fat was probably burned during the process of putting the useless thing in the attic, never to be seen again.
Perhaps Mr Reid will be wishing he allowed himself to ejaculate when his prostate begins to enlarge sooner than it should, and his advice regarding unprotected sex is, indeed, stupid. Maybe celebrities should be held more accountable for their actions; Ricky Ponting was fined 60% of his match fee I believe when England beat Australia in the last test match and he lost his cool on the field. Perhaps similar fines could be handed out off the playing field for things that I consider even worse, as in the example in question.
Regards and respect
Matthew Lee