Improving business performance is not always about expanding into new areas. Knowing how to maximise the profitability of your current offerings is equally important

♦ Premises design: less is more in choosing colour

♦ Protect your valuable assets

♦ Santander offers a new banking option for pharmacy businesses

♦ Provocative conversations

♦ Making your pharmacy’s sales space as profitable as possible

♦ Investing to create a future-proof and profitable pharmacy

♦ Giving your pharmacy premises a facelift

♦ What pharmacists can learn from Sam Walton

♦ How to prevent theft

♦ Keeping the customer satisfied

♦ A guide to setting up a festival pharmacy

♦ Reasons for and against jumping aboard the Alphega bandwagon

Marketing your services

Attracting new customers and retaining old customers is a skill in itself. This section gives suggestions on advertising, marketing and keeping your customers sweet

♦ Make sure your website is legal

♦ What makes a good image?

♦ How to build your brand legally

♦ Reasons for and against jumping aboard the Alphega bandwagon

♦ Making your pharmacy’s sales space as profitable as possible

♦ Text message services boost patient contact

♦ Pharmacy newsletters — more than an advert

♦ E-prescriptions — will customers pick you?

♦ How to retain customer loyalty

♦ Sale through the tight times — navigating the credit crunch

♦ Reasons for and against jumping aboard the Alphega bandwagon

 

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